- Clear numbers
- More time
- Real profitability
- No surprises
When your ecommerce business reaches a certain size, the problem isn’t doing the books.
It’s trusting them.
- Profit doesn’t match cash
- Inventory never ties out
- Shopify and Xero don’t agree
- Reports come late, if at all
- You’re not sure what’s real until months later
At that point, you don’t want advice on how to fix it. You want someone to own it.
That’s what Day One Advisory does.
We run your entire finance function for you — end to end — so your numbers are accurate, current, and useful for running the business.
From Backend Burden to Something That Just Runs
For many ecommerce founders, the backend becomes a second job.
You’re answering questions, forwarding invoices, fixing things in Xero, worrying about payroll, and keeping deadlines in your head. Even with help, it still feels like the responsibility sits with you. The work might be delegated, but the mental load isn’t.
Day One Advisory steps in and takes that weight off.
We take ownership of your bookkeeping, payroll, payables, integrations, reporting, and compliance. We manage the details, fix issues as they arise, and keep everything moving without you needing to coordinate it.
Instead of being pulled into the backend every day, you know it’s handled.
You get time back.
Your headspace clears.
And the backend becomes something you don’t have to think about.
So you can focus on running and growing the business not carrying everything behind it.
What Your Backend Looks Like When It’s Truly Handled
Always-Up-to-Date, Reliable Numbers
Bookkeeping & Reconciliations
We handle all your day-to-day bookkeeping and reconcile your accounts every week so your books are always current and accurate.
-
Weekly reconciliations across all accounts
-
Clearing accounts that stay under control
-
Errors fixed early, not months later
You can open Xero at any time and trust what you see. Reports tie to cash, and your numbers are ready whenever you need them.
Profit and Margins You Can Believe
Inventory & COGS
We manage your inventory movements and COGS in Xero so stock values and costs reflect what’s really happening as you sell and restock.
-
Inventory adjustments and stock movements recorded
-
COGS aligned to sales
-
Stock values kept accurate on the balance sheet
Margins finally make sense, profit stops jumping around, and you can price and scale with confidence.
Systems That Work Together Without You
Shopify, Xero & Integrations
We set up, manage, and monitor your Shopify to Xero integration and connected apps, making sure sales, fees, refunds, and tax flow through correctly.
-
Shopify ↔ Xero via A2X managed
-
Payment gateways reconciled
-
Integrations monitored and maintained
No more being the bridge between systems. Your data flows automatically, and clearing accounts don’t become a mess.
Payroll That Just Runs
Payroll
We run payroll end to end so your team is paid right and compliance is covered.
-
Regular pay runs processed
-
Super and STP handled
-
Leave tracked and payroll finalised at year end
Payroll becomes something you don’t have to think about. You know it’s done properly, every time.
Cash Flow You Can See and Control
Accounts Payable
We manage your supplier bills and payments, from capture and coding through to approvals and scheduling.
-
Bills captured and coded
-
Approval workflows managed
-
Payments scheduled and suppliers reconciled
You always know what’s owed and when, and cash going out is deliberate, not reactive.
Reporting That Drives Better Decisions
Reporting & Financial Oversight
We prepare your monthly reports and stay across your numbers to highlight trends, risks, and opportunities as they appear.
-
Monthly P&L , cashflow and balance sheet you can trust
-
Ecommerce KPI dashboards
-
Margin, break-even and cash flow analysis
-
Ongoing oversight and support
Instead of just seeing what happened, you get clarity on what’s changing and where to focus next.
What our clients are saying.
From day one, Matt has been an absolute legend. These guys go above and beyond, always making sure every detail is accounted for and that we’re maximizing every opportunity. Their knowledge, dedication, and proactive approach have made an immeasurable difference to our business.
Thanks to Matt, we’re now confident in our financial processes and have a clear picture of where we stand—something we never had before. They’ve been instrumental in helping us grow, and we can’t imagine working with anyone else. Hands down, one of the best and most impactful decisions we’ve ever made!
We're still new to e-commerce and we're still wrapping our heads around it all, but Matt has:
- thoroughly answered all of our questions,
- set up Shopify, A2X and Xero for us, and
- helped us get our bookkeeping and taxes in order.
We hope to work more closely with Matt and Day One Advisory in the future!
Packages
Choose how much of your backend
we take off your plate.
Fixed fees. No hourly billing. No surprises.
Every package includes Shopify and Xero expertise as standard.
Bronze
Tax & compliance for Shopify sellers
You handle the bookkeeping. We handle tax, BAS, and compliance — so you never miss a deadline or overpay the ATO.
What's included
Optional: Financial Health Check — $2,500 one-off
We review your Shopify-to-Xero setup, clean up your books, fix GST coding, and give you a clear snapshot of where you stand.
Best for: Shopify brands doing their own bookkeeping who need compliance sorted
Book a free callSilver
Bookkeeping, tax & reporting for growing Shopify brands
We take your books completely off your plate — Shopify reconciliation, COGS, payroll, BAS, tax, and monthly reporting that actually makes sense.
What's included
Best for: Shopify brands doing $1.5M+ who want bookkeeping off their plate
Book a free callGold
Outsourced finance for scaling Shopify brands
A full finance function without hiring one. We run your entire backend — weekly books, AP, payroll, reporting, and quarterly strategy sessions.
What's included
Best for: Shopify brands doing $5M+ who need a finance team, not just an accountant
Book a free call