We're the finance team built for ecommerce, and nothing else.
Bookkeeping, BAS, tax and the numbers that run your Shopify brand. Done properly on Xero, every month.
Most Shopify brands outgrow their accountant around the $50k a month mark.
The books stop keeping up. The advice stays generic. And the founder ends up making big calls on gut feel, because the numbers are either late, wrong, or impossible to read.
Day One Advisory was built to fix exactly that. We are an ecommerce specialist accounting and advisory firm. We speak Shopify, we build in Xero, and we set up A2X properly so your revenue and COGS actually reconcile.
The result is simple. Monthly reporting you can trust, a BAS quarter that is no longer a lost weekend, and a straight answer when you ask what your real margin is.
We are a Chartered Accounting practice and a registered tax and BAS agent, working with ecommerce founders right across Australia who want a proper finance function without hiring one in-house.
A practice built by someone who reads the books.
Matt Byrne founded Day One Advisory after seeing the same problem again and again. Talented ecommerce founders flying blind, held back by generalist accountants who did not understand how a Shopify business actually makes money.
So we built a firm that does one thing. Fixed-fee support, ecommerce-first processes, and a delivery team set up to turn your numbers around fast. Every advisory and tax deliverable is signed off by a Chartered Accountant who knows your business.
We have helped ecommerce founders move from overwhelmed to in control. We can do the same for you.
Six things you can count on.
Specialists, not generalists.
We work with Shopify brands on Xero and nothing else. That focus is why your books are accurate and your advice is relevant.
Fixed monthly fee.
You know exactly what you pay before we start. No timesheets, no bill shock, no penalty for picking up the phone.
Monthly reporting.
P&L, cashflow and KPI dashboards every month. Not an annual surprise nine months after the year has ended.
Output over activity.
We measure ourselves on what actually lands on your desk, not on hours logged or emails sent.
Proactive advice.
We tell you what the numbers mean and what to do next, before you have to ask. Advisory, not just compliance.
No lock-in.
We earn your business every month. No long contracts, no exit fees, no reason to stay other than the work being good.
The people behind your numbers.
A principal-led practice with a dedicated delivery team, so your work gets done properly and signed off by someone who knows your business.
Matthew Byrne
Chartered Accountant and registered tax and BAS agent. Matt founded Day One Advisory to give ecommerce brands a finance function that actually understands Shopify and Xero, and signs off on client advisory and tax work personally.
[Full name]
[Short bio. One or two plain sentences on what they do for clients and their background.]
[Full name]
[Short bio. One or two plain sentences on what they do for clients and their background.]
[Full name]
[Short bio.]
[Full name]
[Short bio.]
[Full name]
[Short bio.]
Built for ecommerce, not everyone.
When you work with us
- ✓ Specialist in Shopify and Xero
- ✓ Fixed monthly fee, no surprises
- ✓ A2X-integrated workflows
- ✓ Proactive, ecommerce-specific advice
- ✓ Monthly reporting, not annual surprises
Traditional providers
- ✕ Limited ecommerce knowledge
- ✕ Hourly billing, unpredictable costs
- ✕ Manual processes, slower turnaround
- ✕ Reactive, generic guidance
- ✕ Compliance-only deliverables
Let's see if we're a fit.
Four quick questions, takes a minute. If you're a Shopify brand on Xero doing $50k a month or more, we should talk.