Outsourced finance for 7 and 8 figure ecommerce brands
Run your Shopify brand on numbers you can trust.
Know your real margin, trust your numbers and make big calls with confidence. We take the whole finance backend off your plate, so it stops being your second job.
On the call we review your profitability and unit economics, so you leave knowing exactly where your margins stand.
Know your real margin
Books you can trust
Hours back every week
No tax surprises
At 7 and 8 figures, unclear numbers get expensive.
- You don’t know your real margin: Without clean books and timely reporting, it’s hard to tell which products, channels and campaigns are actually making money.
- Big decisions rest on gut feel: Hiring, inventory and ad spend carry real money at this size, and they feel risky without accurate, current numbers behind them.
- You’re still carrying the backend: Chasing invoices, fixing Xero and coordinating your bookkeeper, payroll and accountant is time you’re not spending on growth.
What changes when we take over.
- You know your real profit and margin every month, not nine months after year end.
- Your inventory and COGS are right, so your margins finally make sense.
- You stop being the go-between for your bookkeeper, payroll and accountant.
- Tax is planned before 30 June, so the bill is never a surprise.
- Hiring, inventory and ad spend calls are made on facts, not gut feel.
What you get.
Not a list of services. A finance function that gives you answers.
Numbers you can trust
Books closed every month with inventory and COGS done properly. Open Xero and believe what you see.
No missed deadlines
Pay runs prepared, supplier bills coded, and BAS and tax returns lodged on time, without you keeping track.
Answers, not just reports
Monthly reporting that tells you what changed, why it matters and what to do next.
Your time back
The backend runs without you coordinating it. No chasing invoices or fixing Xero at night.
From first call to fully handled.
Discovery call
30 minutes reviewing your profitability and unit economics, and where you want to take the business.
Review and proposal
We review your Xero file and systems, then scope a fixed monthly fee for your business.
Onboarding
We clean up what needs fixing, set up the systems and agree your reporting rhythm.
We run it
Monthly books and reporting, payroll, payables and tax. You run the business.
Works with the tools you already use
What our clients are saying.
From day one, Matt has been an absolute legend. These guys go above and beyond, always making sure every detail is accounted for and that we’re maximizing every opportunity. Their knowledge, dedication, and proactive approach have made an immeasurable difference to our business.
Thanks to Matt, we’re now confident in our financial processes and have a clear picture of where we stand—something we never had before. They’ve been instrumental in helping us grow, and we can’t imagine working with anyone else. Hands down, one of the best and most impactful decisions we’ve ever made!
We're still new to e-commerce and we're still wrapping our heads around it all, but Matt has:
- thoroughly answered all of our questions,
- set up Shopify, A2X and Xero for us, and
- helped us get our bookkeeping and taxes in order.
We hope to work more closely with Matt and Day One Advisory in the future!
What it looks like in practice.
Three brands that came to us with numbers they couldn’t trust, and what changed.
Fixing years of incorrect accounting
The problem
An established ecommerce brand’s books couldn’t be relied on. Historical errors had overstated sales by about $400,000, with unreconciled payment gateways, incorrect clearing accounts and old balances nobody could explain.
What we did
- Corrected historical sales and clearing accounts
- Reconciled bank and payment gateway balances
- Cleared old balance sheet balances and fixed the loan accounting
- Set up a proper monthly close with supporting workpapers
Reconciled, supported numbers every month, and owners who finally trust their reports when making decisions.
One clear view of a multi-entity group
The problem
A successful ecommerce group traded through several entities. Each Xero file showed its own piece, but the owners couldn’t see how the group was performing as a whole.
What we did
- Monthly adjustments and reconciliations for every entity
- Consolidation with checks that agree back to Xero
- Month, year-to-date and historical monthly P&Ls
- An ecommerce performance report and commentary alongside the accounts
One consistent consolidated view each month, so issues are spotted earlier and decisions are made on current numbers.
Rebuilding a broken ecommerce setup
The problem
A previous integration had created around 28,500 unusable invoices and payments that couldn’t be recoded or voided, across two Xero files that still needed consolidated BAS reporting.
What we did
- Cleared the broken transactions and rebuilt Shopify accounting on A2X
- Cleaned up the chart of accounts and split D2C and wholesale revenue
- Set up inventory, stock in transit and consolidation processes
- Introduced monthly workpapers and management reporting
Fully up to date, with a setup that produces accurate, repeatable monthly reporting instead of recreating the same problems.
How we compare
When you work with us:
- Specialist in ecommerce (Shopify & Xero)
- Fixed fees, clear scope, no surprises
- Automation and integrated workflows
- Proactive and ecommerce-specific advice
- Timely, accurate, and actionable
Traditional providers:
- Limited ecommerce knowledge
- Hourly billing, unpredictable costs
- Manual processes, slower turnaround
- Reactive, generic guidance
- Basic compliance-focused reports
Next step: let’s chat.
If you’re running a 7 or 8 figure brand and want to stop guessing at your numbers, book a 30-minute discovery call. We’ll review your profitability and unit economics together.