- Clear numbers
- More time
- Real profitability
- No surprises
Most ecommerce brands struggle to make confident decisions because their financials are a mess.
- You’re guessing at cashflow, not managing it: Without clean books and timely reporting, it’s hard to know what’s safe to spend or whether you’re actually making money.
- You’re making decisions without real data: Hiring, inventory, and ad spend all feel risky when you’re relying on gut feel instead of accurate, ecommerce-specific numbers.
- You’re stuck in the weeds, not scaling: Time spent chasing receipts, fixing errors, or waiting on your accountant means less time growing your brand or improving margins.
What our clients are saying.
From day one, Matt has been an absolute legend. These guys go above and beyond, always making sure every detail is accounted for and that we’re maximizing every opportunity. Their knowledge, dedication, and proactive approach have made an immeasurable difference to our business.
Thanks to Matt, we’re now confident in our financial processes and have a clear picture of where we stand—something we never had before. They’ve been instrumental in helping us grow, and we can’t imagine working with anyone else. Hands down, one of the best and most impactful decisions we’ve ever made!
We're still new to e-commerce and we're still wrapping our heads around it all, but Matt has:
- thoroughly answered all of our questions,
- set up Shopify, A2X and Xero for us, and
- helped us get our bookkeeping and taxes in order.
We hope to work more closely with Matt and Day One Advisory in the future!
Next step: let’s chat.
Get clarity, control, and confidence in your ecommerce financials.
We get it, running an ecommerce business is complex, and your numbers often feel like the last thing you have time to sort out.
When your books are behind, your margins unclear, and your accountant slow to respond, every decision feels risky. You’re juggling inventory, ad spend, and customer service, but without clean financials, it’s hard to know what’s working or where the money’s going. That stress adds up, and it’s costing you growth.
We specialise in ecommerce businesses using Shopify and Xero, and we’ve built systems that give founders clarity, control, and confidence. With fixed-fee support, ecommerce-first processes, and deep experience across strategy and accounting, we help you clean up your back office and make better decisions fast.
We’ve helped ecommerce founders move from overwhelmed to in control, and we can do the same for you.
From chaos to clarity in 3 steps
Step 1: Book Your Free Financial Review
Book a call and we’ll review your Xero file and financial systems to identify gaps and opportunities.
Step 2: We Handle Everything
From bookkeeping to BAS and tax, we take care of it all, accurately and on time.
Step 3: Enjoy Peace of Mind
With your finances sorted, you can focus on growing your business stress-free.
How we compare
When you work with us:
- Specialist in ecommerce (Shopify & Xero)
- Fixed fees, clear scope, no surprises
- Automation and integrated workflows
- Proactive and ecommerce-specific advice
- Timely, accurate, and actionable
Traditional providers:
- Limited ecommerce knowledge
- Hourly billing, unpredictable costs
- Manual processes, slower turnaround
- Reactive, generic guidance
- Basic compliance-focused reports
Proud sponsors of.
Mums Supporting Families in Need’s (MSFIN) mission is to provide good quality recycled and new goods to families in need, to ensure every child has access to their basic daily needs.
They operate from Seaford (Matt’s home turf) helping families in the surrounding area. We’re proud to sponsor a charity making a real difference in our local community.