What we do.
We partner with ecommerce businesses earning $500k to $20m who are ready to scale and level up their game.
With real-time, accurate data at your fingertips, you’ll make decisions like a pro.
Bookkeeping
Let our ecommerce experts handle the books, so you can focus on what matters most; growing your business.
Tax
Don’t pay more than you have to – our proactive tax planning and structuring advice keeps more in your pocket.
Advisory
Actionable tools and savvy insights to help you make smart decisions and supercharge your growth.
What our clients are saying.
Before these guys, we were stuck with accountants who didn’t fully understand the complexities of our industry, gave incorrect advice, the processes were always harder then they needed to be and it always felt like we were treading water.
We’re now confident in our financial processes and have a clear picture of where we stand—something we never had before.
Day One Advisory is really good at what they do. With them on the team it is much easier to see the business’ financial health and have foresight. They set up our Xero account with the correct app stack and flows. They now do our books on a weekly basis, create budgets and set financial goals for the year. It’s like having a personal trainer for the financial health of your business. I highly recommend Day One Advisory to any body looking for great accountants especially in Ecommerce.
I’ve been with Day One Advisory since mid 2022. Matt has helped to educate me on Xero as well as the financial obligations of the e-commerce space. I’m quite happy with my experience so far and would definitely recommend him as an excellent accountant and financial advisor.
Why choose us?
We get ecommerce – it’s in our DNA!
Running a fast-paced DTC brand is no small task—but we’re here to help lighten the load.
Here’s how we help you thrive:
Accurate Reporting: Custom-tailored charts and profit & loss statements to give you crystal-clear visibility over your sales, COGS and profit margins.
On Time, Every Time: No more waiting around for months for data. We keep your books updated weekly so you always have the info you need to make smart decisions.
Bills? Paid: Ditch the hassle of logging into your bank – we’ll handle your supplier payments for you.
Tax Planning That Works: Stay one step ahead with proactive tax planning and estimates so you’re always prepared for the taxman.
Actionable Insights: Get advice from people who understand the ecommerce world. We speak your language and use the right metrics to guide you in making savvy business decisions.
Working with industry-leading software solutions.
Meet our founder.
I founded Day One Advisory to help ecommerce business owners build profitable, scalable businesses that align with their personal and financial goals.
We want to help you build a quality business so you can live a great life.
Whether you’re looking to streamline operations to free up more time, optimise costs to maximise profit, or scale your brand for a future exit, we provide the financial insights, strategic guidance, and hands-on support to help you make it happen.
Growth fuel.
The Discount Dilemma: A Profit Margin Calculator
Strike the perfect balance between attracting customers and keeping your margins strong.
Ecommerce Ad Budget & Profitability Calculator
Know your numbers and find the sweet spot between ad spend and profit.
Why every business owner should have an organisational chart
Let’s talk about why every business owner should adopt an organisational chart
What reports you should be running as a business owner
Here are some reasons why you should be reporting on a job-by-job, client-by-client or product-by-product basis.
Why you should be reporting on a job-by-job basis
Here are some reasons why you should be reporting on a job-by-job, client-by-client or product-by-product basis.
Why now is the time to think of your business as an investment
Thinking of your business as an investment will result in you building a business that is sustainable, grows in value, returns profits regularly, reduces stress and doesn’t rely on you being on the tools.
How to make 2023 the year your business reaches its full potential
To help you get the most out of 2023 financially we’ve pulled together some tips on things you can do over the break to set yourself up for success.
Choosing the right KPI’s for Business Success
This article helps you choose the KPIS’s which are key to your business so you can start reporting on them and improving your businesses performance.
Proud sponsors of.
Mums Supporting Families in Need’s (MSFIN) mission is to provide good quality recycled and new goods to families in need, to ensure every child has access to their basic daily needs.
They operate from Seaford (Matt’s home turf) helping families in the surrounding area. We’re proud to sponsor a charity making a real difference in our local community.