What we do.
We work with 6, 7 & 8 figure ecommerce business owners who are looking to grow and take their business to the next level.
Bookkeeping & management reporting
We’ll take care of the data entry, bill payments and manage your integrations with Xero so you can focus on growing your business.
You’ll always have up to date, accurate books to help make better decisions.
Tax planning & compliance
Stay ahead of your tax obligations with proactive planning and seamless lodgement management, ensuring no surprise tax bills.
Business advisory
Actionable insights through tailored management reporting and strategic advisory calls, empowering you to make confident, data-driven decisions to grow your e-commerce business.
What our clients are saying.
Working with Matt at Day One Advisory has been a positive change to my business. I highly recommend this firm if you want accountants who care.
It’s not often that you come across an accountant that is willing to take the time to understand your business and it’s operations and uses that to provide real guidance and support whether it be compliance related work or ad-hoc services. Matt @ Day One Advisory has a tremendous amount of knowledge valuable to any small or large business and I can not recommend this business more!
Matt at Day One Advisory is fantastic. He’s knowledgeable, patient and caring. He has also gone well above and beyond for us numerous times, and I could not thank him enough for doing so.
We’re still new to e-commerce and we’re still wrapping our heads around it all, but Matt has:
- thoroughly answered all of our questions,
- set up Shopify, A2X and Xero for us, and
- helped us get our bookkeeping and taxes in order.
We hope to work more closely with Matt and Day One Advisory in the future!
Working with Matt at Day One Advisory has been amazing. He takes the time to listen and understand our business before working with us on a strategic plan to reach our goals. His advice and guidance has helped us shift our mindset significantly, giving us the tools, information and confidence to take our business in the right direction. We are already seeing so many benefits, especially in regard to growing the business and working smarter as business owners, not harder. I can’t wait to see where we will go in the future with Day One Advisory by our side!
Day One Advisory is really good at what they do. With them on the team it is much easier to see the business’ financial health and have foresight. They set up our Xero account with the correct app stack and flows. They now do our books on a weekly basis, create budgets and set financial goals for the year. It’s like having a personal trainer for the financial health of your business. I highly recommend Day One Advisory to any body looking for great accountants especially in Ecommerce.
I’ve been with Day One Advisory since mid 2022. Matt has helped to educate me on Xero as well as the financial obligations of the e-commerce space. I’m quite happy with my experience so far and would definitely recommend him as an excellent accountant and financial advisor.
Thanks to Matt and the team at Day One Advisory for a smooth transition from Quickbooks to Xero and for simplifying the accounting processes for my complex online business. Matt took care of the basics so I could get a more strategic view of my business and I am so impressed by the proactive support and advice given. Looking forward to what the future holds with support from Day One Advisory
Why us.
At Day One Advisory, we specialise in helping Australian ecommerce businesses thrive. From startups to established brands, we understand the unique challenges of operating in the fast-paced online space. With a focus on reliable, proactive service, we’re here to make your financial processes seamless and your business decisions informed.
Ecommerce Expertise: We know ecommerce inside and out. Whether you’re navigating inventory complexities, setting up integrations between Shopify & Xero, or reviewing your KPIs like ROAS and margins, our team is equipped to support you every step of the way.
Proactive Support: We don’t just react; we anticipate. From ensuring lodgement deadlines are met to helping you plan for future growth, we’re always a step ahead.
Clear, Transparent Pricing: No surprises, no hidden fees. We offer upfront, fixed pricing so you can budget with confidence.
Tailored to Your Needs: Your business is unique, and so are our solutions. We customise our bookkeeping, tax, and advisory services to align with your goals and challenges.
Actionable Insights: Through detailed management reporting and advisory calls, we deliver insights that go beyond the numbers, empowering you to make strategic decisions that drive results.
Collaborating with industry-leading software solutions.
Meet our founder.
I founded Day One Advisory with the goal of creating an accounting practice that was focused on helping business owners create a business that acheived their personal goals.
Whether you want reduce time in the business so you can spend more time at home, creating cost efficiencies to increase profit, grow your business to exit.
Regardless of what outcomes you want to achieve, we want to provide the financial insights, practical guidance and trusted advice to help you get there.
Content.
Why every business owner should have an organisational chart
Let’s talk about why every business owner should adopt an organisational chart
What reports you should be running as a business owner
Here are some reasons why you should be reporting on a job-by-job, client-by-client or product-by-product basis.
Why you should be reporting on a job-by-job basis
Here are some reasons why you should be reporting on a job-by-job, client-by-client or product-by-product basis.
Why now is the time to think of your business as an investment
Thinking of your business as an investment will result in you building a business that is sustainable, grows in value, returns profits regularly, reduces stress and doesn’t rely on you being on the tools.
Proud sponsors of.
Mums Supporting Families in Need’s (MSFIN) mission is to provide good quality recycled and new goods to families in need, to ensure every child has access to their basic daily needs.
They operate from Seaford (Matt’s home turf) helping families in the surrounding area. We’re proud to sponsor a charity making a real difference in our local community.