Stop running your ecommerce brand without numbers you can trust.
We handle your bookkeeping, tax, and accounting end to end - so you get accurate books, real profitability, and the confidence to make better decisions.
See if we're the right fit.
Answer 4 quick questions and we'll let you know if we can help.
Choose a time on the next page and we'll be in touch to confirm.
Our entire practice is built around online retail - the tools, the integrations, the reporting. We wouldn’t be the right fit for your industry, but we hope you find a great accountant who specialises in your space.
Follow on InstagramOur systems, integrations, and processes are built specifically around Shopify and Xero. We wouldn’t be able to give you the level of service we hold ourselves to on a different platform. Follow along for ecommerce tips - and if you ever move to Shopify, we’d love to chat.
Follow on InstagramOur entire workflow is built around Xero - it’s how we deliver accurate, timely books for ecommerce brands. If you’re open to switching, we can help with that. Otherwise, follow along for ecommerce accounting tips in the meantime.
Follow on InstagramWe work best with Shopify brands doing $50k+ per month. You’re on the right platform and the right tools - keep scaling and reach out when you’re ready. In the meantime, follow along for ecommerce accounting tips to help you get there.
Follow on InstagramWhat our clients are saying.
From day one, Matt has been an absolute legend. These guys go above and beyond, always making sure every detail is accounted for and that we’re maximizing every opportunity. Their knowledge, dedication, and proactive approach have made an immeasurable difference to our business.
Thanks to Matt, we’re now confident in our financial processes and have a clear picture of where we stand—something we never had before. They’ve been instrumental in helping us grow, and we can’t imagine working with anyone else. Hands down, one of the best and most impactful decisions we’ve ever made!
We're still new to e-commerce and we're still wrapping our heads around it all, but Matt has:
- thoroughly answered all of our questions,
- set up Shopify, A2X and Xero for us, and
- helped us get our bookkeeping and taxes in order.
We hope to work more closely with Matt and Day One Advisory in the future!
The clarity to make every decision count.
When your numbers are accurate, current, and ecommerce-specific, everything changes.
Real profitability you can trust
See your true margins after COGS, platform fees, shipping, and ad spend. Know exactly how your business is performing and where the money is going.
Clear visibility over your cash flow
Always know where your cash sits, what's owed, and what's already committed. No surprises when you check the bank account.
Total back-office freedom
Your entire finance function runs without you touching it. No more invoices, Xero fixes, or BAS deadline stress.
Confident scaling decisions
Launch new products, increase ad spend, or hire - backed by clean, current data from someone who understands ecommerce.
Everything handled, end to end.
Bookkeeping, tax, and accounting built specifically for Shopify brands on Xero.
Regular Bookkeeping
All accounts reconciled on a schedule that suits your business so your books are always current.
Shopify ↔ Xero via A2X
Sales, fees, refunds, and tax flowing through correctly, always.
Inventory & COGS
Stock values and cost of goods aligned so margins are accurate.
BAS, Tax Returns & Compliance
Quarterly BAS, annual business and personal tax returns, GST, PAYG - all lodged on time.
Accounts Payable
Bills captured, coded, and scheduled. Cash out is deliberate.
Payroll
Pay runs, super, leave, and year-end finalisation - all covered.
Monthly Reporting
P&L, cashflow, balance sheet, and ecommerce KPI dashboards.
Financial Oversight
Trends, risks, and opportunities flagged proactively each month.
Ecommerce Tax Planning
Annual tax planning sessions to minimise tax and structure your business for growth.
Built for ecommerce. Not bolted on.
Day One Advisory
- ✓ Ecommerce specialist - Shopify & Xero
- ✓ Fixed fees, clear scope, no surprises
- ✓ A2X & automated workflows
- ✓ Proactive, ecommerce-specific advice
- ✓ Regular reconciliations & monthly reporting
Traditional Accountants
- ✗ Limited ecommerce knowledge
- ✗ Hourly billing, unpredictable costs
- ✗ Manual processes, slower turnaround
- ✗ Reactive, generic guidance
- ✗ Basic compliance-focused reports
Frequently asked questions.
We work on fixed monthly fees so you always know what you're paying. No hourly billing, no surprise invoices. The exact fee depends on your transaction volume and what you need handled. We'll talk through it on the call and give you a clear number before you commit to anything.
That's completely normal and exactly where most of our clients start. We'll do a full review of your Xero file, clean everything up, and get your books to a point where they're accurate and current. From there, we keep them that way on an ongoing basis.
Most bookkeepers aren't ecommerce specialists. If your Shopify-to-Xero integration isn't set up properly, your COGS is off, or your clearing accounts are a mess, you're not getting the full picture. We build everything around the way ecommerce businesses actually work - Shopify, A2X, Xero - so your numbers are accurate and meaningful, not just reconciled.
Yes. BAS preparation and lodgement, PAYG, STP, and annual tax returns are all part of what we do. Everything is handled in-house so there's no back and forth between separate providers.
We start with a free call to review your current setup. If we're a good fit, we'll send you a clear proposal with scope and pricing. Once you're on board, we get access to your Xero and Shopify, do a full review, clean up any issues, and set up the integrations properly. Most clients are fully onboarded within two to three weeks.
We can help you migrate. Whether you're coming from QuickBooks, MYOB, or spreadsheets, we'll move everything across to Xero and set it up properly for ecommerce from the start.
No. We're based in Melbourne but work with ecommerce brands right across Australia. Everything is done remotely - Xero, Shopify, email, and video calls. Your location doesn't matter.
There are no lock-in contracts. We work on a month-to-month basis because we'd rather keep you through results than fine print. If it's not working, you can walk away.
Yes. A2X supports Shopify, Amazon, eBay, Etsy, and Walmart, so if you're selling across multiple channels we can manage the integrations and reconciliation for all of them through Xero.
It's a 15-minute conversation where we look at your current setup, understand where things stand, and give you an honest assessment. No sales pitch, no pressure. If we can help, we'll explain how. If we can't, we'll tell you that too.
Primarily email and video calls. We're responsive and proactive - you won't be chasing us for updates. Most client queries are answered within a few hours on business days, and we'll reach out to you when something needs attention rather than waiting for you to ask.
Yes. We work with clients using Cin7, Dear (now DEAR by Cin7), and Unleashed. We make sure your inventory system talks to Xero properly so your stock values, COGS, and margins are always accurate.
Because your books are kept up to date throughout the year, tax time is straightforward. We prepare and lodge your business tax return and handle personal returns for business owners too. We also run an annual ecommerce tax planning session to make sure you're structured properly and not paying more than you need to. It's all included - no separate EOFY invoice.
Meet Matt.
Matt founded Day One Advisory to do one thing well: give ecommerce founders the financial clarity they need to grow with confidence. After years of watching Shopify brands struggle with accountants who didn't understand their business, he built a practice specifically around the tools, integrations, and reporting that ecommerce brands actually need.
He's a Xero Certified Advisor, a Chartered Accountant, and works hands-on with every client. When you book a call, you're talking to Matt - not a sales team.
Based in Melbourne, working with ecommerce brands right across Australia.
Ready to hand off your backend?
Answer 4 quick questions and we'll let you know if we can help.
Choose a time on the next page and we'll be in touch to confirm.
Our entire practice is built around online retail - the tools, the integrations, the reporting. We wouldn’t be the right fit for your industry, but we hope you find a great accountant who specialises in your space.
Follow on InstagramOur systems, integrations, and processes are built specifically around Shopify and Xero. We wouldn’t be able to give you the level of service we hold ourselves to on a different platform. Follow along for ecommerce tips - and if you ever move to Shopify, we’d love to chat.
Follow on InstagramOur entire workflow is built around Xero - it’s how we deliver accurate, timely books for ecommerce brands. If you’re open to switching, we can help with that. Otherwise, follow along for ecommerce accounting tips in the meantime.
Follow on InstagramWe work best with Shopify brands doing $50k+ per month. You’re on the right platform and the right tools - keep scaling and reach out when you’re ready. In the meantime, follow along for ecommerce accounting tips to help you get there.
Follow on Instagram